Tough Enough to Wear Pink

Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor, Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. In 2007 the TETWP™ campaign generated record-breaking participation with over 250 rodeos in the US and Canada. The campaign allows local communities to raise funds for various local and national breast cancer charities, or to simply increase breast cancer awareness. To date, the campaign has raised $5 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families, and fans across America.
With the support of Packaging Specialties of Fayetteville, local sponsor of the event, the Rodeo of the Ozarks will pay $100 to each event winner that wears a pink shirt at the second performance of the annual event. The Rodeo of the Ozarks will also make a donation to the local affiliate of Susan G. Komen for the Cure.
Everyone is encouraged to wear pink on the 2nd night of the Rodeo, Thursday, June 24, 2021. 

Are you Tough Enough to Wear Pink?

Rodeo of the ozarks

1423 East Emma Ave.,

Springdale, AR 72764

Phone. 479-756-0464